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Marketing and Growth
Digital Marketing and Performance Growth
Full-funnel campaigns, paid media economics and measurable growth.
CAD 1,450 · Programme fee
Duration
2 weeks
Weekly effort
5 hrs/week
Format
Live online
Level
Professional
Next intake
15 September
Taught in
EN · FR · AR · ES
Overview
Plan, launch and optimise a live campaign across search, social and retention channels, with a regional focus on Canadian and international audiences.
Curriculum
- Module 1Positioning and audience strategy
- Module 2Paid search and social economics
- Module 3Content engines and creative testing
- Module 4Attribution and dashboards
What you will master
- Own a growth dashboard
- Lower cost per acquisition
- Brief agencies with authority
Who it is for
Marketing managers, founders and e-commerce teams.
How you are assessed
01
Live attendance
Attend the live sessions of your cohort; attendance is recorded by the registrar.
02
Graded assignments
Applied assignments on your own organisation, marked by faculty with feedback.
03
Final exam
Online certification exam; the pass mark must be met before the certificate is issued.