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Marketing and Growth
Brand Strategy and Corporate Storytelling
Define a brand platform leadership teams actually believe in.
CAD 2,150 · Programme fee
Duration
2 weeks
Weekly effort
12 hrs/week
Format
In-city
Level
Executive
Next intake
3 November
Taught in
EN · FR · AR · ES
Overview
Two intensive weekends in a host city worldwide, ending with a brand platform presentation to a panel of practitioners.
Curriculum
- Module 1Brand architecture
- Module 2Narrative and message house
- Module 3Reputation in a crisis
- Module 4Measuring brand equity
What you will master
- Ship a brand platform
- Align comms across markets
- Present to executive audiences
Who it is for
Heads of brand, communication directors and agency leads.
How you are assessed
01
Live attendance
Attend the live sessions of your cohort; attendance is recorded by the registrar.
02
Graded assignments
Applied assignments on your own organisation, marked by faculty with feedback.
03
Final exam
Online certification exam; the pass mark must be met before the certificate is issued.